We know that payors are increasingly demanding lower costs and better outcomes. And we know that patient engagement is a key to realizing the value in value-based care. But how well do we understand healthcare consumers’ expectations for value? How are we delivering in their healthcare experience the ease and convenience they’ve come to expect in every other aspect of their lives?
When was the last time you actually drove to the bank and walked inside to cash a check? Or made an appointment with a travel agent to purchase airline tickets? Even seniors have jumped on the digital bandwagon. According to Pew Research, in just three years the share of adults aged 65 and older who own smartphones more than doubled to 42%. Are you ready to meet them where they’re at?
In “Why Digital Strategies Fail,” the authors describe five pitfalls to consider as you think about what digital transformation might look like in your value-based care program.